Coca-Cola Set for Football League Sponsorship

Last updated : 27 February 2004 By Site Editor
The deal will initally last for three seasons and represents the biggest sponsorship deal ever negotiated for the Football League, and is also the biggest comittment the soft drinks giant has made to English domestic football, eclipsing previous Coca-Cola Cup deals.

Speaking of the announcement Football League Chairman Sir Brian Mawhinney said: "This new agreement is good news, it provides a tremendous boost for League clubs and, on their behalf, it is a great pleasure to welcome Coca-Cola to this partnership.


"I am grateful for their support. For our part we will ensure that we continue to deliver a quality product.

"Attracting a brand of the stature of Coca-Cola is clearly a coup for The League and demonstrates the enduring appeal of our competition. This partnership will contribute significantly to the proposed re-branding of The Football League.

“Attendances at League games are at their highest levels for 40 years and our clubs play an integral part in their local communities. We look forward to building upon that in the coming years."

Meanwhile Charlotte Oades, President, Coca-Cola Great Britain said: "This partnership confirms our long-term commitment to football - Coca-Cola Great Britain has been investing in the game for over 30 years in this country at all levels from grassroots to international tournaments.

"We are very excited to be associated with The Football League at the heart of English and Welsh domestic football.

"We are particularly pleased to bring some of our key brands – Coca-Cola, diet Coke, Powerade and Dasani Water – to enhance enjoyment and access to fans and players in their local communities."

‘Coca-Cola’, ‘Coke’, ‘diet Coke’, ‘Powerade’ and ‘Dasani’ are registered trade marks of The Coca-Cola Company